About AUREA

A standards and registry alliance

Aurea Doula Alliance develops education standards, ethical guidance, certificate records, and public registry verification for postpartum and newborn care.

What AUREA does

Aurea Doula Alliance develops standards, education pathways, registry verification, and professional resources for maternal and newborn care.

AUREA publishes a voluntary, community-informed professional standard and maintains public registry verification for certificate and certification records.

Governance and advisory design

AUREA is designing its advisory structure before publishing named appointments. The goal is to avoid symbolic committees and build working groups with clear scope, conflict disclosure, and documented review responsibilities.

Standards

Competency review

Subject-matter review of postpartum support, newborn care, feeding support, family education, safety, communication, and cultural responsiveness.

Ethics

Scope and accountability

Review of non-clinical boundaries, referral expectations, confidentiality, complaint pathways, and responsible professional representation.

Registry

Verification and privacy

Design review for public records, status labels, data minimisation, accessibility, and privacy safeguards.

Governance

Independence controls

Conflict-of-interest disclosure, provider-review separation, financial transparency, and public-comment documentation through formal governance.

Working session reviewing AUREA standards
Standards review working session, 2026

A note on Luran

AUREA and Luran are kept visually and operationally separate. This site does not reuse the Luran logo or Luran website styling, and it does not describe AUREA as a Luran subsidiary.

Governance

AUREA uses governance principles, conflict-of-interest controls, transparent provider-review criteria, and documented decision-making to support public trust.

Credentials

The registry supports training completion records, credential status, renewal, and public verification.

Help shape AUREA

Join the Founding Community to take part in the public guidance of the standards and the registry.

Join the Founding Community