A shared, publicly developed standard for postpartum & newborn care.
AUREA Doula Alliance is an independent professional initiative in formation. We are developing draft education standards, ethical guidance, and a proposed public registry — so families can understand the care their newborn receives.
Postpartum & newborn-care professionals
A postpartum and newborn-care professional supports families during the first weeks and months after birth — feeding support, newborn care, safe-sleep practices, and parent education. Today, training, testing, and renewal requirements vary widely between organizations.
No shared baseline
Each organization defines its own curriculum, testing, and renewal. As a result, the same title can represent very different competency levels — and families cannot easily compare.
What's missing today
- A single, publicly developed competency framework that stakeholders can recognize
- Transparent, comparable requirements across training providers
- Publicly verifiable records families can trust
What AUREA proposes
- Draft standards developed in the open, with public review
- A clear, published framework providers and future credentials can align to
- A proposed public registry that makes each record verifiable
We make competence visible, recorded, and accountable.
AUREA does not define the profession by itself. It intends to administer, publish, and maintain the standards the community develops — so what a record represents is clear and independently verifiable.
Draft standards
A voluntary framework describing the knowledge and skills a postpartum and newborn-care program may cover.
Proposed registry
A proposed public registry giving each eligible training record or future credential a verifiable record.
Open governance
Intended public comment, transparent provider review, and conflict-of-interest controls after formation.
Three ways to take part
Verify a record
Check whether a training record or future credential is valid. This site is a demonstration of that experience.
Try the demo →Complete a program
Finish a training program from a provider, then understand how course completion differs from a future credential.
Learn the difference →Proposed provider framework
See the draft criteria a future provider-review process may use. No provider is approved today.
View the framework →
AUREA does not currently issue professional certifications or credentials. This website demonstrates a proposed public registry for training completion records and possible future professional credentials.
AUREA is not an accrediting or licensing body and does not regulate professional practice. The standards and registry shown here are drafts under public review.
Founding Community members
Countries represented
Last updated
Frequently asked
Is AUREA a certifying body today?
No. AUREA is in formation and does not currently issue certifications or credentials. The registry shown here is a demonstration. The standards and proposed registry are drafts under public review.
Does AUREA approve or accredit training providers?
No training provider is currently approved, accredited, aligned, or endorsed by AUREA. A proposed provider-review framework is open for public review on the Training Providers page.
Is the verification on this site live?
No. The verification experience is a front-end demonstration. It contains no real student records and does not provide live professional verification.
How is AUREA related to Luran?
AUREA is being developed as a legally and operationally separate initiative. Luran is a related commercial training provider associated through a common founder. See the transparency note in the footer for full disclosure.
Who is funding AUREA during its formation period?
AUREA is currently self-funded by its founders and contributors. AUREA intends to publish a funding statement after legal formation, describing sources of support, any commercial relationships, and how they are managed separately from standards decisions.
Will AUREA charge training providers or learners?
During the in-formation and beta phases, AUREA does not intend to charge providers or learners for participation, review, or credentialing. Any future fee structure will be published in advance and reviewed through the public-comment process.
How does AUREA avoid conflicts of interest with Luran?
AUREA and Luran maintain separate branding, separate websites, and independent editorial processes. Any future recognition of Luran (or any other provider) must follow published provider-review criteria and independent governance review — it cannot be automatic or undocumented. See the Governance page for the proposed conflict-of-interest controls.
What is the difference between course completion and a credential?
Course completion means a participant finished a training programme. A credential — once AUREA formally establishes one — would mean a participant met additional published requirements, including assessment and continuing education. See the Education page for the full distinction.
What happens to existing doula certifications from other organisations?
Existing certifications from other organisations are not affected by AUREA. AUREA does not replace, supersede, or recognise other organisations' certifications. In the future, a provider-review process may describe how AUREA's proposed framework relates to existing credentials — but that is distinct from those credentials themselves.
Is AUREA trying to replace government regulation?
No. AUREA does not seek government authority and does not intend to become a licensing or accrediting body. Its standards and proposed registry are voluntary frameworks. Families, employers, and providers can choose whether to use them.
How can I give input on the draft standards?
Join the Founding Community. Each milestone opens a structured public-comment period. Comments are acknowledged in a public response log, and standards changes based on input are documented in the next draft revision.
Can I use the AUREA name or logo?
Not yet. AUREA has not established brand-usage guidelines or licensing agreements. Once a legal entity is formed and governance is in place, usage guidelines and a press kit will be published on the Press Kit page.
When will AUREA be a real organisation?
See the Roadmap page. AUREA targets legal formation in Q3 2027, with a beta credentialing launch in Q4 2027. These dates are working targets, not guarantees, and will be updated publicly if they change.
What geographic scope does AUREA cover?
The draft standards are written for global applicability. Priority use cases are in the United States, where the postpartum-care workforce is large and training diversity is high. The standards are intentionally broad enough to be adapted for different regulatory and cultural contexts.
I have a question not answered here.
Please use the Contact form or email hello@aureadoula.org. We aim to respond within five business days.