For Institutions

A shared standard your referrals can trust

Hospitals, health plans, and community organizations increasingly field questions about doula and newborn-care support. A public, independently governed standard gives you a consistent way to understand and reference training quality.

Who this is for

Built for the systems around families

Whether you refer, reimburse, or run community programs, a verifiable standard reduces guesswork.

Hospitals & health systems

Reference a public competency framework in discharge planning and postpartum follow-up referrals.

Payers & benefit teams

Understand what "trained" means across providers; support benefit design with neutral, published criteria.

Community organizations

Point families to professionals whose training maps to a transparent, publicly reviewable standard.

Partner with Aurea

Early institutional partners

AUREA works with hospitals, plans, and community groups that want a neutral standard rather than a vendor-led one. Partners help inform the framework through transparent review.

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What Aurea is — and isn't

Aurea Doula Alliance develops standards, education pathways, certificate records, ethics, renewal practices, and registry verification for maternal and newborn care.