For journalists, researchers, and partners
Everything you need to describe AUREA accurately in editorial coverage, research citations, and partner references. We are happy to provide additional context on request.
Boilerplate copy
Three lengths — pick the one that fits your format.
Short (50 words)
Aurea Doula Alliance develops education standards, ethical guidance, certificate records, and public registry verification for postpartum and newborn care.
Medium (100 words)
Aurea Doula Alliance is an independent professional standards, education, and registry initiative for postpartum and newborn-care training. The alliance publishes standards across ten domains — including newborn care, postpartum recovery, communication, and ethics — and maintains a public registry for independently verifiable certificate records.
Long (200 words)
Aurea Doula Alliance is an independent professional initiative working to make competence in postpartum and newborn-care visible, recorded, and accountable. AUREA publishes a ten-domain professional standard covering Foundations, Newborn Care, Postpartum Recovery, Family & Home, Communication, Safety & Infection Control, Ethics, Assessment, Continuing Education, and Public Record. The alliance maintains a public registry in which certificate records can be verified independently by families, employers, institutions, and peers. AUREA's registry framework includes issuer information, record scope, current status, renewal controls, suspension, revocation, and verification history so that public lookup carries clear meaning.
Brand assets
Use the wordmark "Aurea Doula Alliance" on first mention; "AUREA" on subsequent mentions in the same piece. Do not modify the logo colours or proportions.
Key facts
- Founded: 2026.
- Status: Professional standards, education, and registry initiative for maternal and newborn care.
- Scope: Postpartum and newborn-care training standards and a public registry.
- Geography: Standards designed for global applicability, with priority use cases in the United States.
- Languages: English, Simplified Chinese, Traditional Chinese, Japanese, Korean, and Spanish.
- Website: aureadoula.org
Media contact
Press inquiries: press@aureadoula.org
We aim to respond within two business days. For interviews or background on AUREA standards, please include your publication, deadline, and the specific angle of interest.
Style guide
- First mention: "Aurea Doula Alliance"
- Subsequent mentions: "AUREA"
- Always: describe AUREA through its standards, education pathways, certificate records, ethics, and registry verification.
- Never: describe AUREA as an accreditor, certifying body, or credentialing authority in the present tense
- Never: imply that AUREA has approved, accredited, or endorsed any training provider
- For Luran: describe as "a related commercial training provider associated through a common founder"